What began in 2001 as homemade holiday gifts for friends, and later as a snack food on the family ranch, has developed into a niche natural foods company.
Founder and CGO (Chief Granola Officer), Heather Hunter, a fifth-generation Texas native and self-described foodie with a marketing and hospitality background (visit her food blog at The Cowgirl Gourmet), launched Cowgirl Enterprises.
“Most of my friends stuck to their promise of ‘You make it, I’ll buy it,’ and I was blessed with immediate sales," she says. "But what really floored me was the amount of repeat business I got immediately. Friends told friends, friends talked on Facebook, and so before I knew it, I was officially in business.”
Not wanting to sell Cowgirl Granola through traditional retail outlets, Hunter has sought a more grassroots and direct connection concept. She wanted the initial feedback and mostly the opportunity to develop personal rapport with her customers, so she decided to take the farmers market route, as well as sell it direct to customers and online.
As for the name, "Cowgirl" Granola, Hunter wanted something that exemplified who she is and what she stands for, as well as a name that encapsulates the spirit of the Texas woman (and strong women all over the world). She was inspired by a Dale Evans quote that says:
“Cowgirl is an attitude, really; a pioneer spirit, a special American brand of courage. The cowgirl faces life head on, lives by her own lights and makes no excuses. Cowgirls take stands. They speak up. They defend the things they hold dear. A cowgirl might be a rancher, or a barrel racer, or a bull rider, or an actress. But she's just as likely to be a checker at the local Winn Dixie, a full-time mother, a banker, an attorney, or an astronaut."
While it’s called Cowgirl Granola, cowboys like it, too. And kids love it just as much as their parents!